How do you have a presence at Europe’s biggest car show, without actually having a stand? That was the brief for this job.

We decided to work with the guys at Carwow and Moshi Creates to create videos and photography of our 001 driving from Amsterdam to Munich with a stop on the way in Dusselfdorf.

We ended up with a suite of photography assets that show the 001 in major European cities, along with videos in each of the three cities and an overall recap of the entire trip, an ASMR video among others.

In addition to the creative assets, part of the project is

Production: Moshi Creates / Carwow

Photography: Alex Carmichael // shotbynw.com

Videographer: Motionvid