A two-part series which highlights the differences in driving electric. Taking a unique approach by using two females as the leads in what is traditionally a male-dominated platform, I worked with the agency Friends With Benefits in Stockholm to produce our first brand campaign. Initially the concept was specifically to launch Zeekr in Sweden, but after seeing the pitch, I decided we should expand the series if it worked well.

We shot in Stockholm city centre over a weekend using a Russian Arm and a mid-sized crew to get beautiful cinematic shots of the Zeekr driving through the snowy city. On the second night, we took over a restaurant to film the conversation scenes between Marie and Evin.

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Agency: FWB

Director: David Berron

Executive Producer: Alfred Lauritzen

Talent: Evin Ahmad, Marie Göranzon