What do you do when you launch a new car during a global pandemic? Where customers are either unable or reluctant to go back to their previous shopping habits? Retailers still need to sell cars and offer test drives.

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To overcome this, we came up with what is a world first. A virtual test drive experience in the Continental GT Speed Convertible.

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Our initial idea was simple. Show everyone what it's like to be driven in a Continental GT Speed by an expert driver using a mix of normal roads and a track. But then we had to figure out how to make it an immersive experience without having to have customers or retailers spend a fortune on fancy VR equipment.

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To make this more then just linking to a YouTube video, I had a direct mail piece created which consisted of a box which contained a brochure, Google Cardboard and letter which retailers could have made locally and send to their customers and prospect for a more immersive experience.

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Director: Al Clark (Out Run Productions)

Art Director: Keko London