When you are catering for the most discerning customers sometimes no idea is a crazy idea. To promote the Bentayga and to show that it caters for all kinds of lifestyle pursuits, our PR department wanted to Mulliner to create a Fly Fishing Kit.

The £80,000 fly fishing kit consisted of everything the discerning fly fisher would required including nets, rods, lures and refreshments. And of course it was trimmed in the same Bentley leather to match the interior.

Photographer: Jim Callaghan

Art Director: David Kerrigan