This was a fast-paced project aimed to help the Luxury Services team create imagery that would allow them to promote the newly-launched Co-Creation Service.

This service gives you direct access to a Bentley Designer who will use their experience and details you give them, to design a car that should be your dream Bentley.

The photography was being used in a small brochure to explain the service, the process and also introduce the group of designers who customers would be working with. We needed to think about how we show designers communicating with customers without actually showing any customers in the imagery.

The requirement was for imagery that would show off the personality of the Design team while at the same time showing off the amazing skills of the Bentley Design team.